From 2016 to 2018, Andy Picci has taken part in a virtual art performance. He created and impersonated a virtual alter ego on social medias. The performance was pictured by himself and the aim of this project was to analyze the need of staging our life on the internet.
By creating fake magazine’s covers, fake celebrity selfies, and fake collaborations, his process tried to use social medias as a full art medium.
The character he created broke boundaries between virtuality and reality as people thought he was putting his whole life on socials, although they didn’t know anything about him simultaneously. This virtual social media experimentation went along with a global social race to success on social media.
Indeed, those two past years have seen unimaginable things happen, as the rise of an Influencer’s Era.